Holiday Email Creative - Aeropostale

Aeropostale is sending out a series of emails during the holiday season, beginning with an email on Wednesday alerting it's readers to the increased frequency of the emails that were coming, and the great offers these emails would have. Here is the text of that email:

Dear Aéropostale.com customer,

It's that time of year again! As we all sit down to celebrate Thanksgiving Day, Aéropostale wants to say thank you for your loyalty to our brand and for your business. Thanksgiving seems to be the perfect time to do so!

As our way of saying thanks, we have put together our most exciting offers of the entire year this holiday weekend. From amazing prices on our best styles to great giveaways and online special offers, you are sure to be delighted by how easy it is to get all your holiday shopping done early. We don't want to ruin all of the surprises, but please keep an eye on your inbox each of the next 4 days...we promise you'll be glad you did!

Wishing you and your families a joyful, peaceful and very fashionable.

Below is part of the email that was sent early yesterday morning:



Lots of nice things about this email, here are three of the points I like:

• Reminder that the online store is always open, even when the brick and morter is not; so people can start their shopping early.
• A very attractive offer that is good only online and only for one day, with that offer being promenatly displayed at the top of the email.
• Three bullet points for the added value displayed after the main offer.

Aeropostale followed up this email with one this morning reminding customers of the contest they're running, but this time with more focus on driving people to the stores rather than online.

Certainly, this is an interesting sales cycle using email to drive sales for the brand.