Annual Conference for Catalog & Multichannel Merchants (ACCM) 2007

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Boston, MA: It’s easy to take for granted the amount of work that goes into a catalog – if you’re like me, you typically thumb through one while sorting through your mail or waiting for a favorite TV show.

The 2007 ACCM helped me realize all the elements that are needed to make the industry successful – from database management companies, software programs (who build catalogs), to printers – not to mention email, web, store, customer service and all other marketing channels that are needed to support a publication I only half-way read...

If you’re in the industry or would like to enter, the ACCM has everything under one roof. Vendors aside, there are tons of opportunities to network and sessions to help create the ultimate marketing mix and master the art of multichannel marketing.

Next year’s event is in Orlando, May 18-21… maybe I’ll see you there.