Testing Subject Lines

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It might seem like common sense, but the number of marketers who come up with subject lines as an after though is astonishing. The subject line of your email is the most important piece of your email campaign. It is the first thing your customer or prospect sees and is usually what motivates them to open and read the rest of your mail.

The subject line is also one of the easiest things to test in email. There is no hassle of creating new content, just splitting up a portion of your audience and trying out different subject lines to see which one gets the best reaction. A best practice is to try out 3 different subject lines. Try one that is informative, one that is esoteric, and one that is full of intrigue. Try subjects with personalization, and ones without. Whatever you do, make them seductive.

Send out the test and see which subject drives more opens or more sales. Then use that subject line for the rest of your campaign. As cost effective as it is to send emails, you can't afford to not test subject lines on a regular basis to see what will work best for your brand.