To make it Viral, make it Fun

Every marketer wants a campaign to grow it's own legs and get passed around by consumers to other prospects, and in today's interactive world, Viral marketing is much, much easier. The key to making a campaign viral is to make it fun. Most successful viral marketing campaigns usually involve a funny picture or video or perhaps a game, making it interactive.

Here are some famous viral marketing campaigns that you may have seen:

Mini Cooper

Burger King

Equifax

Note that these each feature a capability to tell a friend about the fun, usually with a simple text based email. You could leverage this email or even the game itself to provide a special offer to users once they've viewed the video or played the game.

Again, the key is making it fun. If a company that is a credit reporting bureau can come up with a fun game to share, then no doubt your company can too.