Hop the Pond

I’m in the process of planning a trip to Merry Ole England later this year and have consequently become obsessed with everything British. So when I saw mention of a British email study – I had to read.

PsychCentral published an article today that focused on email stress and its impact on some workers. As email marketers, I suppose we must take the sheer volume that individuals receives into account so that our message doesn’t get lost in the crowd – the application of best practices and communicating a real message also become a must.

But what can really be done? Fortunately, we promote the permission-based genera of emails, so we should be a joy to the recipient. If there is a way to insert humor, some good news or just a brief release into their day then we’ve done more than simply promote our brand.

Just a few points to keep in mind while designing your next communiqué, ole chap!