Things to Consider When Doing an Email Append
All email marketers are looking for a way to increase their subscriber base, and one way to do this is through an email append. What are some things to consider when doing an email append? Fresh Address has an excellent white paper on things to consider when choosing a vendor to do an append for you. A couple of points on what to look for:
- Reputation: Look for testimonials, references, and a credible client list.
- Guaranteed Results: The emails you pay for should be deliverable addresses; a credit should be issued for any that bounce.
- Vigilance: Good vendors are as careful about their client’s reputation as they are about their own. They should ask you where your data is coming from and may refuse to append prospect lists.
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