Best Practices for Survey

Are you not getting the response you would like on your surveys? Here are a couple of best practices to keep in mind for your surveys:

• Keep it short - Ask no more than 5 questions. Longer surveys tend to have a high abandonment rate.
• Ask relevant questions - Many times you'll see a survey with questions that just don't apply to the customer. Try to target customers with questions they have some experience with. For instance, if they bought a shirt from you, don't ask them to rate your pants selection.
• Target your audience - Sometimes we think a random selection of customers is good. But asking customers who are frequent buyers and who love your product or service will yield better results, and more enthusiastic feedback.