Great Blogs!
Here are a couple of great blogs by some retailers we know:
Ibex Buzz - Ibex's blog does a great job of showing customer feedback as well as reason why their wool performance clothing is the best. This goes a long way into promoting them as the experts they are, and to showcase their new products and site design.
Duncraft's Wild Bird Blog - Duncraft sells birdfeeders and other supplies for animal watchers. Their blog does a fantastic job of feeding into their customer base's interest in wildlife and birds. They also use the blog to effectively engage their readers with fun surveys, like voting on their favorite bathing beauty.
Phil the Cable Guy - An oldie but a goodie, Time Warner Cable's blog highlights all the best in new shows and channels that will be featured on Time Warner Cable.
If you've been thinking about doing a blog for your brand, take a look at what these folks are doing, and see what things you like about their blogs that you would like to add to your own site.
2 comments:
Great Post! Moultrie Feeders has taken your advice to heart and has moved forward with the Grow the Hunt Blog. The idea is to put some marketing muscle behind this and see where it leads. There are concerns (what to do with negative comments, will this dilute our main eCommerce Web site, etc.) so we have some pretty strong metrics and policies in place to make sure this will be as effective as possible. One important note, based on a GREAT posting at Open Source CU my take away is don't start a Blog just to have a Blog. Really plan it out to make sure it complements your overall online marketing strategy. Also, make sure to cross-pollinate it with your Flickr photos, Squidoo lenses, YouTube videos, and focus this energy back to your "main" Web site in an effort to increase traffic and sales!
Great word of advice Emory - also, very nice blog there! Glad to see you all took the plunge.
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