Over Nine Billion Served!

Our friend Jeff Greene forwarded a brief from The Center of Media Research; this report stated that approximately 134 million Americans viewed online video in July (2007) – that’s almost three out of four U.S. Internet users.

In total there were nine billion online videos viewed in the month of July… so are you in the count? There are a ton of ways to use video to promote your products, services or position yourself as an expert in your respected field. The possibilities are endless:

• Show the user how to do something – i.e. tie a bow-tie, frost a cake or make coffee art
• Give information – a short walking tour around your hotel or through a place of interest
• Promote through contest – submit videos from a recent event or have their child tell about their trip to the zoo or museum

General tips for getting in the game:

• Keep it short – about 90 seconds when possible
• Use the right tools – sites like YouTube don’t require users to download software, a typical roadblock (site popularity is listed in the linked article)
• Link it or Tag it – In addition to integrating your video into your blog or site, be sure you include the proper keywords so that your video is found when a user searches

For additional tips, ask the Yogi – he’ll help you get it “in the can!”