Web 2.0 Dangers

Computerworld published an article today warning of the dangers to corporate security as a result of social networking…

I’ve lived the big-brother, mega-company life; I know that you can be tracked online and that IT can impose the most rigid restrictions; however as eMarketers, we are tasked with the responsibility of engaging our customer/ prospect base (therefore giving those IT guys something to restrict). So how do ride the wave of Web 2.0 with a huge IT cinderblock strapped to your ankle?

The tone of the Computerworld article seems to suggest that tighter controls are the answer. I disagree; my belief is that your customers and prospects will benefit if you educate them… but be subtle and make sure you’re offering killer service. This will help you benefit too.

It’s not all Bad
While I agree that the line between personal and professional online interaction (I’ve been guilty too) is blurred, closing shop is not the answer. Just figure out ways to co-exist.

If you accept online payments or eBanking, highlight points from your privacy/ security policy or tips that show you value the relationship and keep users safe. This could also apply to the links you provide (on your site) to any of your Web 2.0 ventures.

Above all, keep the user in mind… my parents generation didn’t have computers in school (my grandmother isn’t even sure what email is…) but everything as evolved. Today’s IT team may be forced to allow Web 2.0 ventures because that’s what the public expects and demands… closing up shop isn’t the answer.