Loosing Steam?

It's time to switch gears, the major holiday rush is drawing to a close but it’s not really time to start pushing main-line content. Why not put out a thank you email to your list – a couple nice examples we’ve seen are from The Salvation Army and King Arthur Flour.

The Salvation Army sent a thank you and holiday message to donors and friends – their campaign featured an animated central image, reminded recipients of the volunteers with the kettles and even thanked those who volunteered their time.

King Arthur Flour featured their employees from various departments and created some clever content that tied in the season with their products.

Remember the end of the year doesn’t have to be the end of the line. Use this time to put out a creative campaign thanking your loyal customers, prospects and friends.