Make it Work!

I am a HUGE (repeat HUGE) Project Runway fan – I will watch the same episodes a couple times; I have re-watched past seasons… it’s on in the background while I’m at home… HUGE fan. I think Heidi is a genius, Nina Garcia and Michael Kors crack me up and then there is my heart Tim Gunn – I would love to have a shopping day with Tim (please note I am not as desperate as those on his Guide to Style show). Again, huge fan; but I’ll spare you from going on...

Sew get to the Point!
I realize that this blog isn’t about the shows on Bravo! but, there are great ideas that we as eMarketers can apply. During the episodes there is a single line quiz, where viewers are asked to text message their vote; the results are then shared during a subsequent commercial break. I think this is an awesome way to spark interaction and can be applied to your eMarketing as well. The survey could be hosted on your website or blog and could be completely anonymous – ask visitors for ideas to your upcoming campaigns, images for your catalog cover or what their 2008 resolution will be.

The guys at Bravo! take things a step further by allowing online votes (in addition to the single line survey), blogs from the cast, guest blogs from past contestants, interviews and photo repositories. The point is that viewers get to interact! It’s an awesome way to engage. Auf wiedersehen!