NCDM 2007: Creating Interactive Conversations

The Yogi spoke this morning at the National Center for Database Marketing (NCDM) conference, focusing on Creating Interactive Conversations. He highlighted a number of our customer’s successes including:

AEG – The Yogi talked about the preference gathering this group does, their tracking that allows them know which types of offers to extend – concerts, sporting events, kid’s shows etc. He even worked in the Spice Girls’ (playing at the Mandalay Bay tonight) song letting attendees know that these techniques help you determine what your customers really, really want.

1154 LILL Studio – Lilly (their chief blogger) will be pleased to know that her blog was on display this morning. He even showcased the Yogi Bag that he uses as a messenger bag and talked about the group’s ability to personalize the creation experience in addition to the bag itself.

Dog.com – Following Lilly’s intro, he moved on to talk about the online community that the folks at Dog.com have formulated (Community.Dog.com). He mentioned their work with blending blogs, videos and dog profiles together for phenomenal success.

King Arthur Flour – The Yogi shared their SweetStakes and survey tactics to help grow your email list, he also referenced their success with F2F (a previous blog post on this site).

Paul Fredrick – He focused on their email collection process, referencing their reasons to sign up and shared their Why Sign Up campaign.

Overstock.com – He talked about their work with segmentation, making offers to the recipient based on click and purchase history. The example shared was for their recent bedding campaign, where recipients received bedding based on bed size.

SmileMakers – The Yogi shared info on how this SC-company arms their call center reps with special campaigns and offers to help grow their list and send callers an instant email – a strategy that has proven very successful for them.

Read more about the Yogi and other NCDM speakers on the NCDM Blog. In the spirit of Vegas, there may even be a chance to win something.