A Bear Crescendo…

Happy Valentines Day! Yes, two things - first, enjoy the holiday & second, I wish your email marketing program a lot of success. There were so many good campaigns, I want to highlight these one for grabbing our attention.

On 1/28 I received an email from the Bear people asking me to view the Prince Charming Bear & save 15% on the order - the copy said - 'Every woman wants a Prince Charming.' Then on 2/1 I receive an email giving me the opportunity to CUSTOMIZE a bear for my valentine. On 2/3 I get another email giving me many options and tell me to show her that I truly know her & save 15% - I can customize the bear to one of her hobbies. On 2/8, my email reminds me that I only have three more days to save for Valentines day. Plus the animation on 2/8 was phenomenal.


To view the animation simply refresh your screen.

Valentines Day is probably one of the best ways for you to engage someone with a gift from Vermont Teddy Bear. The 'suave' with which they came to me over these four campaigns was absolutely amazing. The beauty lay in the crescendo leading up to the final offer. Of course, I got two more emails from them - on 2/9 I was reminded - show her you know her, & on 2/10 I was told to 'Make her heart skip a beat - of course, my last chance to save.'

You may think that this is too many emails, but I would like you to remember t'is their season. Of course, keep this in mind too - their creative is absolutely brilliant! Also, if your stuff is good and interesting, why won't people read it?

So a nice lesson to us email marketers - if you need to step up your campaigns during any season, make sure you 'sprinkle' some superb copy & design. Look at this as an opportunity for customers to look at your creations & enjoy all that you offer.

Hope you can leverage their learning into your own campaigns. Nice work Michelle, the Vermont Teddy Bear people excel again!