Wednesday, February 13, 2008

I LOVE THIS TOWN!

Posted by Reagan Taylor | Wednesday, February 13, 2008


Grab your camcorders Bon Jovi fans – today’s post is about how to leverage video to engage the recipient, create a sense of community and sustain the interaction even after the event.

The email shown is an invitation to Bon Jovi fans to participate in an interactive contest; recipients were asked to gather friends and video the virtues of their town – the I LOVE THIS TOWN! promotion. Winning entries could have their video played; win free tickets or one of ten autographed CDs.

With the growing popularity of YouTube and other Web 2.0 channels, it is a great opportunity to get user generated content. The Bon Jovi offer is quite compelling; it engages the user and asks them to get involved. This involvement is going to help them pay attention to the campaign, provide feedback, look for subsequent campaigns and (most importantly) provide valuable feedback on other interests.
This campaign is absolutely brilliant. You are appealing to the user’s interests – all through your email program. So eMarketers keep talking to your readers, keep them involved in your program and when a tangible offer isn’t available ask them to participate. Participation and acknowledgement are great ways to sustain a relationship, email makes it efficient.

A special thank you to our friends Eyal and Shaun – who allowed us to host the LA Panel of Peers Workshop in their facility. Good luck with your campaigns and don’t worry there won’t be any eCommerce Team videos submitted.

2 Responses to “I LOVE THIS TOWN!”

John Young said...
February 14, 2008 4:56:00 AM EST

Bon Jovi is one of my favorite artists and for thousands of people. You may not agree but what assures what I’m saying is his popularity. Have you ever tried to attend one of his concerts? It’s so hard to find tickets and prices always go sky high. However, this doesn’t prevent his fans to be on time for the event. For me always I look for the cheapest prices offered whenever I want to buy something and for that aim I discovered a website where I can do the comparison between ticket brokers and then chose the best price offered. Here is the link and I’m sure you’ll thank me for that:
Concert Tickets
Bon Jovi Tickets


Reagan Taylor said...
February 14, 2008 8:47:00 AM EST

Thanks John; I'm a huge Jimmy Buffett fan (14 concerts so far) and know how quickly those tickets sell out.

Did you make a Bon Jovi video?


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