Life Beyond Email

We’re gearing up for our annual Panel of Peers Conference and want to give you a little sneak preview to some of the topics for our Las Vegas event. Each week we’ll profile one of the speakers to entice those still considering joining us:

About the Speaker: Life Beyond Email
I met a young lady three years ago when she started off as an email marketing manager – her first job was to coordinate the email creative, create the segments, fire the campaigns, track the results and repeat. Her job was easy, I joked…

Life evolved for her interestingly; as a former gymnast, she was used to perfection and kept refining her segments, tracking groups, working on the perfect message. All of this was done with the goal of improving not only sales but overall response rate. She focused on getting non-openers to open, openers were coaxed to click, clickers were persuaded to purchase and purchasers were moved to repeat buyers.

Her results were very good and she moved up to accept more responsibility – in addition to email, she ran the partner program, the website and tracked the analytics over all online channels. Her mentors were phenomenal.

Meanwhile her previous “coach,” who used to run the web moved over to the company’s catalog. This coach was used to things happening at warp speed because of her experience with online efforts… this coach had to learn to wait and watch and she too began to discover equally revealing results, she furiously believed in testing and leveraging both online and offline channels to serve the customer.

In tandem, these ladies kept growing their program to be one of the finest in the world. They sell internationally and their coordinated marketing endeavors are truly world class. It is interesting to see how multi-channel their campaigns have become simply by looking at customers and prospects beyond the email – while realizing that email is the key to open other doors.

Email is an effective way to reach out – a mechanism that should be in harmony with your website, self-service kiosks/ ATMs, catalog and/ or physical store/ branch. How can you best leverage everything to speak to your customers/ prospects in the most efficient manner? This session will focus on:
1) How to leverage email in your other eCommerce endeavors
2) How an email marketing manager should plan for their own growth

I am convinced that their success is something that we will all appreciate, so I have invited them to share their insights with us at this year’s Panel of Peers. To learn more about our upcoming conference and other sessions, visit our Panel of Peers site. It’s not to late to join us in Las Vegas; hope to see you there.