Oh Beatrice
Traveling as much as we do, you look for ways to simplify as much as possible. One of the must haves is the in-car navigation system which we have affectionately named Beatrice. Unfortunately Beatrice was having an off day while we were in Seattle last week – maybe it was the cloud cover… but we couldn’t help but muse about how Beatrice could stand a makeover.
We thought about different accents, throwing in a few colloquialisms and then mused about the ability to personalize with a celebrity voice – imagine getting Beyonce, Carlos Mencia or Ryan Newman to give you turn-by-turn directions (although Ryan would suggest a lot of left turns.) Think about how neat it would be to have a couple city-specific items peppered throughout the trip based on the celebrity’s experience there; it could even keep your attention while on the drive.
Maybe we can’t inspire the company that makes the navigation system, but you could apply the celebrity-touch to your campaigns. Create your own celebrity or expert, your brand champion that promotes your offering consistently throughout all channels. It could be a fabricated persona (i.e. Betty Crocker) or a real person who has developed a following, like PJ Hamel from King Arthur Flour, who was pictured in their last campaign.
We thought about different accents, throwing in a few colloquialisms and then mused about the ability to personalize with a celebrity voice – imagine getting Beyonce, Carlos Mencia or Ryan Newman to give you turn-by-turn directions (although Ryan would suggest a lot of left turns.) Think about how neat it would be to have a couple city-specific items peppered throughout the trip based on the celebrity’s experience there; it could even keep your attention while on the drive.
Maybe we can’t inspire the company that makes the navigation system, but you could apply the celebrity-touch to your campaigns. Create your own celebrity or expert, your brand champion that promotes your offering consistently throughout all channels. It could be a fabricated persona (i.e. Betty Crocker) or a real person who has developed a following, like PJ Hamel from King Arthur Flour, who was pictured in their last campaign.
1 comments:
Reagan,
While congrats are in order to Ryan for winning Daytona...I was quite bummed out for Tony. He had said if he won he would cut his hair--I can't stand his hippy-hairdo!
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