Taking the Pulse of your eMarketing Program

This is the third in our speaker preview for the upcoming Panel of Peers Annual Conference in Las Vegas. Each week we’ll profile one of the speakers to entice those still considering joining us:

About the Speakers: Taking the Pulse of your eMarketing Program
I met Sharmila and Philip in 2004; both were very insightful marketers who decided to join our team.

Now, years later, we discuss campaigns and share best practices often on a daily basis. The difference is that Sharmila and Philip take it a step further; they have an opportunity to look inside many types of email marketing programs. Their experiences and drive towards perfection have inspired suggestions that have resulted in remarkable ROI for a number of different companies. This insight is what they are planning to focus on – their dos and don’ts will help you chart an effective strategy.

Philip is the original blogger (Phil the Cable Guy) and Sharmila is our local ISP Prize Fighter, holding the Deliverability Title. They wear many hats and probably touch more campaigns in a month than most eMarketers send in a few years.

I am convinced that their success is something that we will all appreciate, so I have invited her to share insights and experiences with us at this year’s Panel of Peers. To learn more about our upcoming conference and other sessions, visit our Panel of Peers site. It’s not too late to join us in Las Vegas; hope to see you there.