Email on the Go
Do you know how many of your recipients are viewing emails on a mobile device, the number is increasing. According to a recent survey, over 20% of the US will own a cell phone with email integration (some 4 billion) by the end of 2008.
To stay current with your recipients, modify your communiqués to make them mobile friendly:
1) Survey recipients to determine their message type preferences (HTML or text/ mobile friendly)
2) Use multi-part (HTML and text) as your lowest common denominator, this could cover you until able to survey recipients
3) Consider restating your main offer or subject line as the first line of the email’s body (before the “If you can’t see this click here.”) By doing this, your recipients will get the gist of your message without needing to see the associated image.
The Yogi and I are attending Self Service Universe this week in Orlando, so we’ll be sure to report any new developments in the field. Until then, we’ll check your notes on our smart phones... that's right, the Yogi is becoming a mad texter!
2 comments:
Hello Email Yogi! Although this comment is not specifically related to the post, it is valuable information that I think your readers would find of value...
AOL has launched a PostMaster Blog.
It is just getting started, but I think this will be a great resource to visit from time-to-time to get the scoop on AOL's policies on spam, whitelisting, etc.
Hey - thanks for posting. Anything to get a clue into what AOL is doing is helpful!
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