Bag-a-holics Anonymous

I’m a self-professed bag-a-holic; thankfully, there’s no need for a support group or twelve-step program. Due to my condition, I was thrilled when Piperlime started The Bag a Day Game, unfortunately I didn’t win but I was a regular player in the contest.

They gave away some 24 bags using an electronic memory-ish game. The initial invitation asked you to provide your info and following the form, a grid of all the bags appeared, they were covered up one-by-one until only one was left. If the remaining bag matched The Bag of the Day, you won. At the end of each opportunity, you were asked to select the bags that interested you most. It was a way to sign-up for reminders specific to your preferred bags.

Maybe you don’t sell purses or want to run a contest – but think about including the preference center in your program. You could collect preferences during sign up, a specialty or suggest tailored emails based on their click throughs… just think of how effective that campaign would be.