M2.0: Blogs

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I finish my Teradata User Group presentation with a “How To” application – specifically highlighting the use of blogs into your marketing mix. My belief is that a blog is the easiest way to enter into the M2.0 realm – it’s an extension of your website and can be home for your YouTube video links, links to Social Networking sites and/ or your Twitter block.

For this section, I highlight 1154 LILL Studio – because I’m a bag-a-holic and because I have killer props. I also get to highlight their recent contest, Where has your LILL bag been? a contest that I served as model.

For those of you familiar will 1154 LILL, you know they offer custom handbags through their website, four boutiques and LILL-on-Location reps. I highlight their blog, because I think they’ve done a great job translating their in store experience in an online channel. They feature team members, fashion trends, refreshment recipes for LILL-on-Location parties and even contests – hopefully, I get extra props for touring my bag around Melbourne this week.