M2.0: Twitter

Philip has previously posted articles on how to use Twitter; my Teradata User Group presentation includes a slightly different spin.

Surprisingly, there were very few attendees who knew about the service, so I’m going to start with the official definition – Twitter is a micro-blogging site, allowing updates with a 140 character maximum updates. People can “follow” or subscribe to your offers that are deployed through the Twitter site, text message or website/ blog integration.

The applications that I show are from Dell and Obama. Dell uses Twitter to offer refurbished printers, limited quantity/ discontinuing monitors and special promotions. To date they have over 900 followers, a decent audience for items that are your star offers.

Barack Obama is using Twitter a little differently, offering updates to his campaign progress and giving a little additional insight to his personality – sorry Dell, Barack has more followers… but you’re still beating us on the follower count.

Be sure to check back tomorrow for more in the series.