M2.0: YouTube

Our friends at Teradata gave me the incredible opportunity to present as part of their User Group sessions. In nine cities, across the US and Canada, I spoke about email marketing best practices and the ways businesses were applying M2.0 to their marketing mix. Many of the email-specific points shared are included in this blog, so I wanted to highlight the M2.0 techniques in a series of posts, hope you enjoy.

YouTube
One of the examples in my presentation is from Blendtec, you’ve probably seen their products in your neighborhood Starbucks or Jamba Juice – they make the blenders in the little plastic houses. A couple years ago, they launched a B2C expansion, partially through YouTube.

Their channel has garnered over 68K subscribers to date, includes 70 videos and links to 17 other friends who have submitted their own renditions of blend-able items. He even takes requests, like blending a Chuck Norris action figure following Chuck’s endorsement of one-time presidential hopeful Mike Huckabee. All in all, the iPod video is the most successful, with over 5.2 million views, but my favorite is still the glow sticks video.

Another YouTube example shared is from Dunkin Donuts – many know of my love of the pink and orange, even before I could use them for PowerPoints. They used their YouTube channel to accept customer videos in their How do you keep America Running? contest. Entrants submitted their videos for the chance to win a year’s supply of coffee. In total they list 42 winners and a special Top Ten list – all still getting air time.

Be sure to check back tomorrow for more in the series.