Put on Notice

Notifications allow you to remind your banking clients of regulatory issues, like Reg D, privacy reminders, loan rate updates or balance information – some of these may have even been elected by the user.

Experience shows that the end-user becomes accustomed to these messages in a couple of weeks and often grows to expect and rely on them. These messages present an excellent way to stay top of mind, reinforce your brand and possibly make additional sales. Adding a simple teaser line like, This and Other Services are delivered to you by Acme Bank – could be your opportunity to advertise additional offerings or present a more robust message.

Use the real estate you have, just make sure it’s subtle… you don’t want to violate the guidelines of transactional messaging dos and don’ts. Using this space to inform of new, relevant products can help drive towards closing something new. Be sure to refer to the emails in print pieces and vice versa, this strengthens your bond and also helps condition the user.