Why Sign Up?

One of the exercises Sundeep and I have incorporated into our regional Panel of Peers workshops is the Why Sign Up? Q&A, we ask attendees to submit good reasons why someone should sign up for email campaigns. Here are some of the top submissions; feel free to borrow – but make sure you personalize and involve your team, it’s the only way to give the reasons life:

From two B2B Suppliers:
– Learn about useful products relative to your industry
– Learn how our products can save time and money
– New product announcements
– Industry news and events
– Keep current on upcoming events

From an Apparel Company:
– Exclusive promotions
– Sneak previews to collections
– Fashion advice

From a Specialty Foods Company:
– Our emails include offers and useful content – all towards feeding your passion
– Tested, proven recipes to add to your collection
– Quick links to new products, ideas and articles

From a Software Company:
– Industry news, updates and regulations
– Case studies and whitepapers
– Product updates and new services value

From a B2C Cataloger:
– Be the first to see new products before they appear in the catalog
– Read the stories behind our products and artisans and to see the economical impact on the regions we buy from

The financial intuitions took a slightly different approach; here are suggestions from three different groups:
– Go Green, Get Green – sign up for our emails and eNewsletters to get your information faster, save the environment and earn cash incentives.
– Tips and tricks to stretch your money
– Secure messaging in the privacy of your home
– Personalized to your preferences

Again, feel free to use these for your sign-up process; just consider a couple additional points:
1) Validate the reasons every quarter – clarify and to adapt to changing market requirements
2) Use the points to educate your teams – front-line employees for certain
3) Tailor to you, after all the reasons are as unique to you as your program