Wednesday, June 4, 2008
Categorized | Multichannel Marketing, Self Service
How To (Part II)
Posted by Reagan Taylor | Wednesday, June 04, 2008
I was online last night shopping for a pair of replacement pants – my dry-cleaners ruined my favorite pair of Brooks Brothers… somehow it’s always the nicest ones. Thankfully, my cleaners have an excellent replacement policy and this is only the second garment they’ve damaged in five-plus years.While there, I saw a portion of their site that coincides with Monday’s How To Post, they included a play-by-play of how to tie various scarf knots. Granted that the style is a little too uber-polished (even for me), but it was a nice way to demonstrate an abstract concept and add value to their site.
In addition to the scarves, Brooks Brothers themed their site for Father’s Day shopping, categorizing gift ideas based on your Dad’s style – Classic Dad, Active Dad, Casual Dad or Executive Dad. These are just a couple great ideas to help make your retail site a little something more.
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