How To

We focus a great deal on multi-channel marketing, adding value and aiding customer insight – today’s post features a single example that encapsulates all three principles.

Headquartered in Atlanta, GA, Equifax provides financial solutions for businesses and individuals. The individual consumer offering includes solutions to manage their personal credit information, protect their identity and maximize their financial well-being. Their offering is enhanced with seminars that focus on topics including How to Read an Equifax Credit Report and Online Security to guest lecturers and industry trends. The image included is an invitation to the Credit Report FAQ session – this gathering adds value, increases the consumer’s knowledge and creates a multi-channel environment. It also extends the value of a product previously purchased.

Maybe your products and services don’t warrant a special seminar series, but I’m certain that you have FAQs that could be packaged in a specialty communication – or better yet a Q&A that you could record as a podcast. Feature a company expert in a Q&A interview session, use colloquial phrasing and real-life examples to illustrate your top FAQs, the value added will be huge in the eyes of the customer.