Kitchen Symphony

Email Reengagement is a major theme of late – requests to update preferences, reevaluate alternate mediums and/ or simply remind the recipient of the importance of the messages.

A couple recent examples received are from P.F. Chang’s and Gardener’s Supply. The P.F. Chang’s example incorporates great language – “You receive a lot of emails… and delete most of them.” This is how they start the message, they continue by asking what would interest you most as a recipient of their emails – their food (in-restaurant or at home recipes), their decor, inspirations or the behind the scenes kitchen symphony that goes into preparing your meal. This email is the opportunity to stay top of mind and suggest possible options that you may have never considered.


My second example is from Gardener’s Supply Company, this email invites recipients to take a quick survey to verify catalog preferences. This invitation is multi-fold; initially providing an opportunity to gather customer/ prospect insight while showing the full array of products available. The second reminds recipients of the available, alternate channels, a third is Gardener’s commitment to the environment, providing catalogues to those interested in receiving them.

Inspired yet… or just wishing for Lettuce Wraps? Take a hard look at your current marketing stream, maybe it’s time to reengage your recipients.