Wednesday, November 12, 2008
Categorized | Mobile, Panel of Peers
Anywhere, Anytime
Posted by Reagan Taylor | Wednesday, November 12, 2008
We had the opportunity to hold a Panel of Peers workshop yesterday in downtown Chicago, among the items discussed during the four-hour session, one that generated a number of comments was the Going Mobile topic.One of our slides was focused how more people are using mobile devices to check email… due to wider acceptance of the technology and the lower costs of the devices (compared to a couple years ago.) The slide included the following points from a 2007 AOL study, showing that people check email anywhere, everywhere:
- 59% admit to checking email in bed
- 53% admit to checking email while in the bathroom
- 37% confess to checking email while they drive
The last point was brought up for discussion, one lady had just seen someone replying to an email (or texting) while speeding down the interstate.
So as an email marketer – are you prone to any of the above? Are you typing while driving? Do you check your phone just before dozing off to sleep? Are you the guy looking at the CrackBerry and blocking my way to my connecting flight? Comment and let us know what you’ve seen.
P.S. You can keep tabs on upcoming Panel of Peers workshops by joining our group on LinkedIn.
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2 Responses to “Anywhere, Anytime”
November 12, 2008 8:48:00 AM EST
The seminar you held was fantastic. Looking forward to the call.
November 12, 2008 11:28:00 PM EST
I am guilty of it. I have checked my blackberry while driving and in fact have text'd as well. I wish someone would make a device which would have voice recognition software where I can just say my text or email on my BB. It would be great to also visually display my BB contents on my windshield. (I of course and am kidding about all of this....not)
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