Conversational Marketing Summit

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I still remember having to visit the library to conduct research, both for school and work. The web has made it easier, first by allowing organizations to keep their doors open 24x7 for users to come, browse and transact. The advent of Web 2.0 has made things dramatically easier.

On November 24-25, BrightTalk will host an online summit focused on Conversational Marketing; you have an opportunity to interact with social media marketing experts live – just open your browser to learn. Brush up on best practices to help start conversations with customers, integrate mobile and search with your social marketing efforts. These two days of learning are going to be revolutionary, online and best of all FREE.

I am looking forward to sharing my presentation, Creating Interactive Conversations. I plan to explore real case studies from companies across the globe that have enhanced their customer relationships by applying the right Web 2.0 techniques in addition to the traditional channels. My discussions will focus on ways to engage customers and prospects in a timely relevant dialogue leveraging the information you have, across all channels. After all, isn't the future of marketing about Creating Interactive Conversations?

Learn more about the BrightTalk event on their site or take a sneak peek at my presentation planned for November 24.