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Are you one of many worldwide counting blogs as one of your mainstream media outlets? The line between them is growing smaller due to known news outlets and their prominence in the blogosphere along with the worldwide acceptance and popularity among readers.

According to ComScore, US-blogs had over 77 million unique visitors in August – this includes news, entertainment, consumer and political blogs – proving that blogs are a mainstay in online marketing, research and consumer interaction.

Let’s explore the consumer blog aspect for a moment… odds are that your product/ service is being mentioned on someone’s blog as a review – be it positive or negative. I may be alone in this sentiment, but I believe that even the less than positive press can serve it’s purpose; because while negative opinions may initially seem damaging, they present you with the opportunity to correct/ refute the claim (or have your loyal followers do so on your behalf.)

At a minimum you should know where you’re mentioned, more progressively you should consider how to take part in the blogosphere, either through commenting on relevant blogs or hosting your own company blog.