Effective Email Marketing for FIs

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How does a financial institution make money? It’s pretty basic, just spread over a large volume – your deposited funds are lent to borrowers with fees for the transaction... the more leveraged the more opportunities exist to make money.

The recent stock market shift had resulted in an influx of cash as investors got out of the game, at the same time fewer people are borrowing smaller amounts – they’re now carefully watching events as well as their money. This shift is the perfect time for the FIs to invest in their email program; the focused conversations would be well received considering the current economic climate. Offer suggestions to the recipient to help them make sound financial decisions – guide them, use bonding streams to encourage savings, investing or additional offers.

Find out what they need from your organization, learn as much as you can about those you serve – you have access to their transactions, but do you know about their aspirations? Accomplish by focusing on three things:

1) Ask them to share their goals with you (so you can learn)
2) Offer financial calculators (so they can create what if scenarios/ ID their end state)
3) Create a plan to target people after they express interest (don’t forget to follow up)

Consumers are sitting on the sidelines searching for news and offers – it’s your opportunity to engage them. Let us know what you’re doing or if you need a Jump Start, simply email us for our whitepaper on how to get (re)started.