Buyer and Marketer

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As an online marketer, you’re probably well versed in the way your web store works and how your products/ services differ from competitors. But do you understand the mentality of your customers – do you know why people buy from your web store? Do you know the process from the buyer’s perspective?
Like an email audit, your web store process could benefit from a quarterly check-up. Here are some best practices we’ve gleaned from consumer surveys, industry research and interviews with eMarketers from around the globe:
1) Thou shall Scale – Your images can't be broken, landing pages must work, emails have to be delivered on time.
2) Navigation & Clarity – The front end should be clean, easy to navigate and have enough detail. This includes the usability on landing pages.
3) Solicit and Share Feedback – Make the most of your feedback mechanisms – comments, praises and issue/ resolution. Capitalize on social media options; these are excellent ways to expand your reach.
4) Audit – Remove any obstacles to the conversion process. Test for simplicity, view emails, browse offers, click, choose and checkout.
5) Emphasize Security and Trust – Are your emails, personal and secure? Work toward these goals, then publicize that they are. Become an informative, trusted source for your consumer. Be aware of PCI and FFIEC compliance, we can help. Email us if you’d like more information on these two terms or would like help constructing a quarterly review.