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We’re seeing a consistent trend in mobile ads… they’re increasing. According to Deliver Magazine over 31M people claimed to have viewed an ad on their mobile device between June and September 2008 – over half of them were men.

Similar studies, including the Media Advertising Forecast from MAGNA (courtesy of eMarketer), project a 36% increase in mobile advertising revenues – bringing the medium to $229M in 2009, and $409M in 2011. This is in sharp contrast to the traditional mediums of newspaper, radio, magazine and TV each of which have each seen a 14+ percentage drop this year.

Why is this sector growing when all others are sliding? My guess would be two-fold, the first part related to our usage… everyone’s on the phone, all the time! Pick any public place, odds are half of the people there are on their mobile – most viewing, texting etc. instead of talking.

The other component of the guess would be related to available targeting – mobile devices are among the most personal items we have today some guard their numbers, many screen calls and most are judicious with their usage either because of their contract or available battery life so if you’re viewing a mobile ad, it has to be important. Associated tracking, SMS op-ins etc. show the importance and help marketers realize the potential upside to their mobile investment strategy.

Make plans to dial into our Mobile Marketing Service In Action call today (@ 2:00 ET.)