How do you Mobile?

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Think about how you (and those you know) use a cell phone… eMarketer recently published a story on a study from Lightspeed Research on just that topic. Lightspeed did a multi-country study on cell users in the US, UK, France and Germany and learned that most make a call at least once a day – the highest reported frequency was in France (57%) with the US (52%) closely following. The UK relied heaviest on SMS – even over voice calls. After voice and SMS, internet browsing was the most poplar daily activity with some UK respondents indicating that they use their mobile daily for internet connectivity.

The European mobile infrastructure is much different from that in the US, but current evolutions are freeing up the US mobile space – can you say 4G network? These advancements coupled with the changes in contracts and device technology will radically change the game for marketers in the next few years. Are you offering a mobile rendering version? Is your site mobile friendly? Is SMS part of your interaction? The need for a mobile strategy may not be a necessity today, but it will be in the near future…

Make plans to dial into our Mobile Marketing Service In Action call this Friday (@ 2:00 ET.)