Wednesday, July 29, 2009
Categorized | Mobile, Service In Action
SMS Coupons
Posted by Reagan Taylor | Wednesday, July 29, 2009
Many marketers are entering into the SMS Marketing space, I’ve always admired the connection Bravo TV has with their viewers through their Mobile Fan Clubs, I’ve also read about the success Coke has had with their My Coke Rewards program and seen others – Papa John’s and Subway use SMS to deliver special offers.I must admit that I was kinda surprised when I read about the success Ashley Furniture Homestores has had with SMS – mainly because SMS is an instant form of communication and furniture purchases typically have a long lead time. Their initiative was detailed in a Nielsen whitepaper, The Short Code Marketing Opportunity.
The Ashley Furniture Homestores in the Carolinas has eight stores and were looking to boost sales last summer so they sent 6,000 text message coupons to customers (their opted in list) informing them of a secret four day sale, they coupled the SMS with email (some 29K.) The SMS campaign was the more successful – generating $85K of the $135K revenue from that sale; or $122 in revenue for every $1 spent to execute the text campaign.
For Ashley, the mobile coupons were sent as text message codes, these codes were manually entered by a store cashier. Other companies have incorporated multi-media to send barcode coupons to be scanned like a traditional paper coupon. Learn more about SMS success…
Make plans to dial into our Mobile Marketing Service In Action call this Friday (@ 2:00 ET.)
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2 Responses to “SMS Coupons”
July 29, 2009 9:57:00 AM EDT
I am just entering the SMS ad world through my local dealership so any advice, tips, etc. is much appreciated to make this the most effective for my merchants.
July 29, 2009 3:04:00 PM EDT
If you can, please join our Service In Action call on Friday… that may answer some of your questions. We could connect afterwards if you’d like to know more.
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