Other Avenues

Spread it!

Email This

Upcoming state legislation in Maine will restrict direct marketing practices for individuals under the age of 18 in the state, but there are grey areas that the Legislation doesn’t necessarily address – one of which is that of social media. Based on my interpretation of the legislation, marketers are restricted from sending direct marketing to individuals… there aren’t restrictions on regulating entrance into company websites.

Therefore the through fares in which individuals access your site may or may not be subject to the proposed changes – we encourage marketers to consult with their legal council regarding social media sites to insure that your current efforts won’t be impacted by the new guidelines... your current fan page may have Maine residents under 18, as could your Twitter page.

Considering that four in five Americans use social media at least once a month and half participate in social-networking services like Facebook, Twitter and MySpace (per a recent Forrester Research report) you may have recipients viewing your information/ offers that you cannot target/ suppress.