SIA Recap: Email Elements

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Did you miss Friday’s Service In Action call? Don’t worry, all our SIAs are available as podcasts, simply visit our library of past calls and don’t hesitate to request a copy of the presentation. Here’s a portion of the topics discussed in the Messaging Must section:

• No CSS – Try to not cascading stylesheets or CSSs, instead do all of the text formatting inline within the HTML. Some ISPs will strip out CSS code within emails. If you cannot avoid using CSS then try to embed the style within the two body tags and not within the header.


• No Scripting – Avoid using any kind of scripting such as javascript, as most email clients will register javascript as a virus


• "Strong" not "b" – Instead of using the "b" tag for bolding, try "Strong" instead; the "b" tag is commonly used by spammers and many filters have begun to take notice.
  
• No TBODY – Avoid the use of TBODY tags in your code. Several ISPs look at the use of a TBODY tag as a characteristic of Spam.

We also have great examples of elements that will make your emails stronger – items like alternative content for mobile, alternate hosted content (to accommodate alternate language/ imaging) and sharing options to turn your messages viral.

Next Call
Our next Service In Action call is Friday, October 30 at 2:00 ET.