Tuesday, September 22, 2009
Categorized | Best Practices, E-mail Best Practices, Interesting articles
Test Time!
Posted by Reagan Taylor | Tuesday, September 22, 2009
Earlier this year we blogged how some eMarketers failed to test their campaigns – that includes actual performance as well as prior to authorization. eMarketer also reported on this eROI study in an August article, detailing how eROI found 37.1% of US eMarketers did not test their campaigns.This shocking statistic was largely attributed to marketers not knowing how to test (nearly 33% of respondents.) Other respondents claimed not to have the time (27.4%) and still others didn’t see the value. Obviously, we’re appalled at the results of this study… how can you see the true value of your campaigns, determine ROI or even gather additional insight on your hypotheses if you don’t test?
We’ll do our best to remove some of the testing guess work – join our upcoming Service In Action call this Friday to see where you can make quick fixes to your campaigns, learn key elements that are deserving of your attention and know where you can quickly make improvements.
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