How to connect? An interview with Mark, Ebony, & Mike!

Spread it!

Email This

I spoke to three engaging marketers on how they would connect with their customers. Mark was fondly called the direct mail king, Ebony is a social media diva, & most of us want to be like Mike.

Mark wants to start off right. You sign up for email, & he wants to make sure you get his first email right away. He offers personalization through surveys that are delivered via email. So in each communiqué he asks you a little bit at a time, building up rapport with you.

Ebony wants to chat with you, (all the time). She wants to know you better & get to know your friends. So she thrives on small talk and nice cute offers that you can forward on to your friends. Ebony has a show on BlogTalk Radio and encourages email marketers to engage their clients over live audio channels.

Mike wanted you to personalize without being creepy. His philosophy is to drive people towards providing their preferences and leveraging that information into the marketing mix. He doesn't want to use 'click' data to personalize as he feels that the consumer really hasn't offered that. Mike is able to overcome this by continuously asking for feedback. His one advice, don't treat your list like a bunch of numbers, there is a person behind each name.

Getting your recipients engaged is vital, else you are wasting time. The one advice that all three gave was to try and humanize your interactions. Do join them and other star marketers in our discussion later this afternoon on how to grab recipient mindshare.

Service in Action: Recipient Mindshare
Friday, October 30 2:00 ET/ 1:00 CT

Need the dial-in and webinar? Send us an email!