Old Man Meets Social Media

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Okay, he is my grandfather & I can call him old.

'Nanaji' is 85 years old and to my chagrin has stopped subscribing to the newspaper. When we asked him why, he explained that he was tired of having to wait for the newspaper and even the 24 hour newschannel so he now has a schedule where he reads the news online thrice a day. Plus, he can always go online when he wants to. Additionally, he reads five different news magazines everyday. He loves joining discussion groups, not to share his opinion but to get peoples perspective on the news. He has stored our family pictures online, enjoys YouTube, & is constantly getting updates via the online world as to what the rest of his family is doing.

He is religious and worships his wife, God, & Google. Google, he says has taught him a lot about the web and he also loves his dialogue with Google. He leverages the search engine to find recipes, news, information on medicines, etc. He asks, Google answers! No waiting!

What he loves about an online article is that he doesn't have to find page B16 for the rest of the story. A simple click gets him there. He fills out his preferences and loves advertising that is targeted. He despises irrelevance and hates pop-ups.

All this from a man who would file and keep all the newspapers for months.

His quote on the value of social media - informational, entertaining, & giving him the ability to solve problems. A simple message for all of us, think about the value proposition. (If you have comments let him know, he will absolutely love them.)