Three Important Facets of Twitter

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Here are three useful articles on how to leverage twitter to enhance your communcation strategy.

First, keep in mind that you need to consider the three personalities for twitter - the concept of a master, the proponents, and customer service. Done right, each personality actually supports the other driving interaction amongst themselves and if done correctly engages followers effectively.

http://www.emailyogi.com/2009/05/twitter-twitter-everywhere.html

Email & Twitter are an effective combination. There are a few who have excelled and it is still a great way to keep communication channels open. Again, the engagement is through relevant content tweeted in a timely fashion.

http://www.emailyogi.com/2009/03/email-twitter.html

The greatest power of Twitter (in my humble opinion) is the ability to facilitate real time updates across two channels - web & mobile. As a reminder, I actually turned off the news (yes CNN included) and was following events on Twitter. What was covered in Mumbai was amazing - to me it really showed the potential Twitter brings to the table.

http://www.emailyogi.com/2008/11/power-of-twitter.html

I am sure the channel will continue to evolve and we will continue to find connections both into our real & virtual world. Would love to hear your thoughts - do tweet to EmailYogi.