When Your Channels Don't Talk (to each other)!!

Spread it!

Email This

It was just past 5.00 pm, my mailbox received a tempting invite from a pizza place - $7.99 large inlcudes one free topping - pick up only! The image was phenomenal - it inspired me to order one. The price was pretty good too. I called the store, placed the order and drove by on the way home. I was really impressed by the timing of the email too.

As I drove into the parking lot, I saw a huge bill board advertising the same large pizza with three toppings for $6.99. The store called it their Monday special. I asked to speak to the store manager and was not too surprised to learn that he had no idea about what corporate marketing was doing to promote his store. It took a few clicks and of course, I did get the cheaper pizza, also, they had to bake me a new one as the one with one topping had to be tossed.

A few lessons for email marketers - first, make sure that your stores are on the email distribution list, second - make sure they pay attention to your campaigns, three - try to coordinate your specials to coincide with store events, four - why not consider an upsell for the follow up to go to the consumers in-box, & five - why not use the store sign to get people to sign up for email specials!