KOA: You need Passion for Social Media

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Kampgrounds of America brings together enthusiasts - people who truly love nature. Not just the people who stay at KOA's but even the property owners & managers. You need really passionate people to meet the needs of their guests. These guests share the same passion about the great outdoors.

KOA does a very good job leveraging social media channels like Twitter, Facebook, Flickr, & YouTube. They truly believe in speed, personalization, & being 'green' as they have a great email marketing program. Their entire focus is around engagement - how can they engage their guests effectively.

A little creativity, a simple video camera, & a genuine interest to get involved inspired this KOA property owner to create a fun viral video.




Here are a few ideas that can enhance the guest experience...

1. Know more about the people you serve. Engage your guests in a dialogue so you can know them better. Do it when they make a reservation, engage them during their stay, & don't forget to follow up. Keep tabs on these preferences through a functional database, and don't forget to include social media.

2. As you make them aware of your offers, build up your Social CRM. Twitter is for deals, & special announcements. Their Facebook pages allow you to connect with people on their 'own turf.' Point out your YouTube & Flickr channels - don't make it difficult for people to find or don't let them search for it through Google - it might not be your best impression. In every dialogue with your guests, encourage them to share their stories, pictures, & videos with you.

3. Kick it up a notch. Don't just blog - share recipes on the blog, share nature trails or bike paths - let people vote on those. Involve people to vote for the best article, picture, or videos. Ask your guests to be stars in your commercials. Use Twitter to stay in touch. In fact, how about a Tweetup where you can 'hear nature' & look at the stars. Imagine thousands of enthusiasts stepping out into the open and using their mobile devices to tweet.

KOA offers you a peek into the outdoors; opportunities for beautiful pictures and videos. Their people are very enthusiastic, leveraging social media to stay in touch - with each other and with their guests.

Yes, passion goes a long way - mean it, believe it, & achieve it.