Here are three emails from an in-box:

40 Inspirational Speeches in 2 Minutes - Too much cognitive dissonance

It's Not Too Late! - For what?

For Immediate Release - Why? About what? The From did not help either

I asked Rick what he would do to make his messaging stand out, this is what he said…

Use the word or imply 'Porn' in the subject. Maybe something like 'Hot Sorority p0rn' or 'Pictures inside, illegal in 48 states'.

Use threats. I like the old standard of 'Open this email or a puppy will die'. Or you could go with 'Want to know who stole your identity? Open this message and find out.'

Philip felt that a subject line with RE: could work well for an 'occasional' B2B offer, but use it sparingly else it looks spammy.

Sharmila suggested involving the recipient by asking them what appealed to them. By involving them in the messaging, you could try to get them interested and more likely to open.

Mark thought that having a conversation would be ideal, 'Would you like free shipping with your order?'

The ultimate goal is to create meaningful conversations, but you have to grab the recipients attention.

A good subject line drives your open rates and gets people interested in your campaigns. It is the start of any relationship. Join us later this afternoon from 2 - 3 pm EST as we share great lines that work, talk to marketers who continue to excel, and offer a basic strategy on how best to approach your 'Headline' strategy.