Meet Mike: Don't treat him like a number!

Spread it!

Email This

Mike has a great sense of humor. People enjoy being with him as he always keeps them engaged. He is a superb marketer who is always looking for ways to keep his customers engaged. Social media allows you to bring your business into the customers home, you have to learn to respect their space to engage them.

He wants you to personalize you messaging as much as possible without being creepy. In other words if the recipient has already offered information about themselves, leverage that information to personalize their communiqué's. Use data that has been provided and not data that he hasn't offered. He is willing to fill out preferences and hopes you use that information to market to him. He doesn't want you to use data that he hasn't offered. Yes, Mike is a brave marketer - he does not like to use click habits.

Mike is always asking for feedback and uses the feedback in communiqués. "There is nothing worse than being asked for information then getting ignored; however if you are asked for opinion/feedback and it's listened to and referenced then you feel like you have ownership/a natural buy-in to a program." His local vet sent a survey home for their dog - they filled it out and sent it in; the vet liked their suggestion about offering treats for sale in the check-out area, so he implemented it and sent them a free sample thanking us for the idea. needless to say he won't be going anywhere else.

Mike feels that the one thing companies can do to stop disengaging their customers is stop thinking of their email list as a number. "We have 600,000 email addresses in our list. We think of each one of these as current customers, future customers, or past customers that have feelings and opinions."

One thing that is good is how more companies are trying to create preference pages so that customers can tell them what they want to hear about and how often they want to hear it - now it's just a matter of those same companies listening to what their customers are saying.