1. On Monday we wrote about social media must for casinos. The article was about engaging players & guests; the learning from this is universal to most of our businesses. We focused on some key social media channels, yet keep in mind that email is a very powerful channel that helps drive social media.
http://www.emailyogi.com/2009/11/social-media-musts-for-casinos.html
2. Tuesday featured a conversation with Amy. Amy is a diligent marketer who pays a lot of attention to detail. She shared her best practices with us. Her ideas about marketing being a two step process were interesting.
http://www.emailyogi.com/2009/11/conversation-with-amy-very-responsible.html
3. Wednesday featured 12 winning subject lines. We encourage you take and apply these 'best-sellers' to your own marketing campaigns. You can apply the same principles of engagement to your headline strategy for blogs or even for your Tweets on Twitter.
http://www.emailyogi.com/2009/11/12-winning-subject-lines.html
4. On Thursday we shared a very practical example of how a video camera, ingenuity, & social media can help create a viral message. Check out the ventriloquist by KOA as they leverage the web for engaging their enthusiasts.
http://www.emailyogi.com/2009/11/koa-you-need-passion-for-social-media.html
5. We had our call on Friday on 'Standing out in the In-Box.' There were good ideas shared about engagement, plus a discussion about making your passive messaging more 'active.' Our next call is set for December 18 from 2 - 3 pm EST as we take three email campaigns and give them a complete makeover. The feedback provided will be live and yes, we will solicit input from each of you as we make recommendations. We will feature a multi-channel retailer, a financial institution, & an entertainment company.
6. We featured an article about the value exchange around an email id on Saturday. This post was first written by Philip Looney in June, 2007. It was edited a tad, interestingly, it is almost 2010 and the same challenges remain.
http://www.emailyogi.com/2009/11/social-media-musts-for-casinos.html
2. Tuesday featured a conversation with Amy. Amy is a diligent marketer who pays a lot of attention to detail. She shared her best practices with us. Her ideas about marketing being a two step process were interesting.
http://www.emailyogi.com/2009/11/conversation-with-amy-very-responsible.html
3. Wednesday featured 12 winning subject lines. We encourage you take and apply these 'best-sellers' to your own marketing campaigns. You can apply the same principles of engagement to your headline strategy for blogs or even for your Tweets on Twitter.
http://www.emailyogi.com/2009/11/12-winning-subject-lines.html
4. On Thursday we shared a very practical example of how a video camera, ingenuity, & social media can help create a viral message. Check out the ventriloquist by KOA as they leverage the web for engaging their enthusiasts.
http://www.emailyogi.com/2009/11/koa-you-need-passion-for-social-media.html
5. We had our call on Friday on 'Standing out in the In-Box.' There were good ideas shared about engagement, plus a discussion about making your passive messaging more 'active.' Our next call is set for December 18 from 2 - 3 pm EST as we take three email campaigns and give them a complete makeover. The feedback provided will be live and yes, we will solicit input from each of you as we make recommendations. We will feature a multi-channel retailer, a financial institution, & an entertainment company.
6. We featured an article about the value exchange around an email id on Saturday. This post was first written by Philip Looney in June, 2007. It was edited a tad, interestingly, it is almost 2010 and the same challenges remain.
Thank you for the feedback, your support, & we hope you enjoy next weeks articles. The picture above shows what a little rain can do in a tropical forest.
0 comments
Post a Comment