Friday, November 6, 2009
Categorized | E-mail Best Practices, Social Marketing, Subject Lines
Your Webinar Changed My Life!
Posted by Sundeep Kapur | Friday, November 06, 2009
This was the subject line of an email that I received from someone who attended an online workshop by Builder Radio. The rest of the email read as follows.
I sat and tried to think of a catchy subject line to prove I learned something yesterday…
Thought maybe an “ego builder” would prompt you to open but you don’t seem like you have a big ego. Plus the subject line has nothing to do with this email which is misleading and illegal. See! I did learn something.
Anyway-would you mind sending me the subject lines that work you offered to us yesterday? And is there any way you would share the electronic presentation as well? Let me know if you would. Thank you!
Have a terrific day!
Here are some additional ordinary statements that now pack some punch …
Trucks are the greatest luxury! I have TWO! And I love them both. We go places together.
On an email selling camping gear with the subject line, ‘How to pitch a tent…’
I have a big box in my garage that has everything I need to camp. I just throw it in my truck and go! Most important thing is toilet paper, flashlight, lighter (or fire starter logs work best) and tent. All the rest is gravy!
Come to think of it, chairs are nice too…and pots and pans, and silverware, plates, cups, sticks for hotdogs and marshmallows, pillows and blankets, towels –big and small, Ziploc bags of all sizes, batteries, radio, rope and bungee cords, trash bags, bug spray, soap, games-sorry, now I am telling you how I camp…
Just don’t show up to your site at night. Makes it much more difficult to pitch a tent.
Our dialogue continued and I realized that this copywriter at heart put so much punch into everything she wrote – it got me to read it.
With so much of our focus on deliverability, engaging subject lines, and call to action we tend to neglect something that gets people into reading more. To create dialogue you have to write well. Good copy sparks interesting conversation. Be it Twitter, Email, Facebook - you have to engage and capture attention quickly.
I sat and tried to think of a catchy subject line to prove I learned something yesterday…
Thought maybe an “ego builder” would prompt you to open but you don’t seem like you have a big ego. Plus the subject line has nothing to do with this email which is misleading and illegal. See! I did learn something.
Anyway-would you mind sending me the subject lines that work you offered to us yesterday? And is there any way you would share the electronic presentation as well? Let me know if you would. Thank you!
Have a terrific day!
Here are some additional ordinary statements that now pack some punch …
Trucks are the greatest luxury! I have TWO! And I love them both. We go places together.
On an email selling camping gear with the subject line, ‘How to pitch a tent…’
I have a big box in my garage that has everything I need to camp. I just throw it in my truck and go! Most important thing is toilet paper, flashlight, lighter (or fire starter logs work best) and tent. All the rest is gravy!
Come to think of it, chairs are nice too…and pots and pans, and silverware, plates, cups, sticks for hotdogs and marshmallows, pillows and blankets, towels –big and small, Ziploc bags of all sizes, batteries, radio, rope and bungee cords, trash bags, bug spray, soap, games-sorry, now I am telling you how I camp…
Just don’t show up to your site at night. Makes it much more difficult to pitch a tent.
Our dialogue continued and I realized that this copywriter at heart put so much punch into everything she wrote – it got me to read it.
With so much of our focus on deliverability, engaging subject lines, and call to action we tend to neglect something that gets people into reading more. To create dialogue you have to write well. Good copy sparks interesting conversation. Be it Twitter, Email, Facebook - you have to engage and capture attention quickly.
Our Service in Action call in November (11/20 - @ 2.00 pm EST) will focus on 'How to Stand Out in the In-Box.' We will introduce you to a roundtable of experts that will lead the discussion around best practices.
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2 Responses to “Your Webinar Changed My Life!”
November 6, 2009 5:25:00 AM EST
Great post, Always learn something from your articles.
Jerry Rouleau
www.builderradio.com
November 6, 2009 9:39:00 AM EST
Sundeep - You practice what you preach! Great article... and the program you did for BuilderRadio was first class, too, as the writer attested to.
Scott Stroud
www.BuilderRadio.com
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