A Few More Tips on Deliverability

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With the increased volume of email campaigns, marketers are going to have some challenges as they try to resolve various deliverability issues. Don't forget that even if your emails are legitimate and you follow all protocols - your recipient may mark 'pages' of email as spam, and this could even include your campaigns. The added frequency of the holiday season doesn't help much either.

To try to increase your chances of getting into the inbox, consider a variety of factors. For starters - you need to ensure an opt-in list, not share your IP address, monitor your reputation, feedback loops, whitelists, blacklists, & ensure that you are compliant with all major ISP's. Additionally, monitor your infrastructure as you manage the number of sends per minute or per hour. Don't forget to run SPAM checks on your content as a few extra points go a long way towards deliverability.

Put information on your site, educate your front line, & work with your list management team about how the process works. On your site, list what the recipient can do if they feel that they received an unsolicited email from you - give them contact information and a simpler opt out other than clicking on 'this is spam.' Next, educate your front line on how they go about capturing the email id - a proper script will go a long way in getting people to pay attention to your campaigns. Third, make sure that you work with your DBA's to ensure that the un-subscribe flag is monitored correctly.

Your battle for credibility against spam is going to continue - keep checking up on what you can do to outsmart the bad guys and make sure you have better relationships with your recipients.