Guiding Your Recipients & Staying Connected

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What can an organization do to

Attract more customers & members? &
Not loose any customers or members?

The answer is to keep communication channels open by staying connected with those you serve and using aspiration to attract new customers & members.

Here are three things you should do to create and encourage aspirational marketing -

1. Ask those you serve to share their goals with you, use this to learn about them. This information can be used to create specific offers that can be set up to touch the recipients across channels.

2. Allow your recipients to create scenarios. If you are a retailer, encourage your customer or prospect to create a wish list. If you are a financial institution give your customers or members access to financial calculators. A travel company should allow people to virtually visit places and share pictures of real visits.

3. Learn to listen to what they are saying across channel, including Social Media. More importantly don't forget to follow up. You can listen by tracking what they are looking at, & integrating surveys into your marketing mix.

Stay engaged through relevant messaging delivered via email, mobile, social media & your more traditional direct marketing channels.